Wednesday, October 15, 2014

Looking Up...

Giant freezer foam coolers started piling up on the front steps of the studio. 
Like giant igloo ice boxes, we received a barrage of fresh and frozen foods from our new client - all to be photographed in the next two weeks. I had my creative wits to land a new job and client by offering something for free. The funny thing is, that the follow up call with the Creative Director unveiled that we really weren't being considered for the job among the other 200 candidates, despite my rep being college friends from years before. What tipped them was that no one had ever offered to shoot a test for them. No one had ever "put their money where there mouth is." I jumped at the challenge, even though they sent me some of their toughest foods to photograph: even liver. It was not without its challenges, for sure. We needed an extra food-prep person, and many props and fresh garnishes. I worked every day on the photos to keep the pace, and had several items that required some re-shoots. 

 Food shots for a new client saved us at the very last moment.  A creative idea hatched in the nick of time.
As this was going on I prepared to approach another publisher. I put together a huge proposal for a new concept and made some dates to fly down south to make my pitch.  Even with our new client, Jenny and I were beyond struggling.  When you grow your business and it suddenly falters, it is hard to shrink yourself overnight. There are lots of detail expenses that exist that just can't evaporate. I drew from a very small amount of money to buy my plane ticket and with the same vigor as I offered the free test shots, I flew off to try to make a new situation for us. The reception is beyond what I expected, and what they asked of me next made me think fairy tales really can come true...

I am off this week to CITY FARMHOUSE in Franklin, Tennessee. I'll be there signing my new Halloween magazine, meeting Vintage by Nina author and, I'm sure, drooling over many fabulous vintage finds at the show. Come see me if you are nearby, and share your story about your adventures. I am looking forward to the kinship such a show offers, and most of all meeting CITY FARMHOUSE founder Kim Legget. 

See y'all there!


  1. Excited for your new opportunity! Have fun at CF...sorry I'll miss you this year. Too much going on here at the farmhouse...but I'll catch up with you one of these days. Hugs and hearty CONGRAT'S to you, my friend!

  2. Congratulations! So happy for you!

  3. So happy to hear good news! Things will get better and better. You are too talented and loved.

  4. Way to go! It is just the beginning!

  5. Hey -- glad to hear about all this progress! You know, you really have a gift for writing. This post was fascinating because it offered us a glimpse into another world that we may or may not even know existed! I know I'll never look at food photos the same way! ;-) Have fun in Franklin, + be sure to take many snaps to share!

  6. Congratulations and all the best, Matthew. Enjoy your visit to Franklin!


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