With our noses to the grindstone this week we are very mindful of our looming April deadline to submit all of our stories, photos, layouts - all beautifully combined to create finished and polished stories to fill the pages of Summer with Matthew Mead - we are also focused on one important goal: quality. With so many magazines having suffered fateful demises, we are keenly aware that in order to thrive in this market you have to deliver quality on every level. Matthew, after a long history with Country Home, knows what sells, what readers want, and what they don't want, too. Some time ago, when I was doing a little research pre-Holiday, I polled my own blog readers on the topic and their answers held a common theme: readers want less ads, more fresh content, gorgeous photos, beautiful and unique homes and locations, project ideas, deliciously easy recipes, and less fluff.
As I have come to know Matthew both on a professional level and as a friend, I know it is issues like these that he agonizes over as he plans and produces every page of Holiday. Matthew is mindful that readers often consider magazines to be a welcome luxury - eagerly awaited, but a luxury all the same. In this economy, publishers and editors and everyone who works in this industry knows that they have to fight to remain currrent and worthy of the cover price. In turn, Matthew painstakingly works on the feature stories - showcasing fresh color, style, and design that isn't found in every other magazine on newstands. To Matthew, the element of surprise is so important, and he scrutinizes each and every image that makes it into each issue of Holiday, shooting and re-shooting so that everything meets his high standards. Thoughtful quality - from each written word, image, and recipe to the paper quality and color saturation of the inks - is at the top of our agenda, ultimately creating a spectacular experience for our readers.
And in the past, when publishers sometimes lost patience with Matthew because he would dig in his heels and refuse to settle on the quality of his features, he would be rewarded with the feedback from his readers who reinforced his knowledge that acting on his longing to make everthing the best it can be and push the process leads to the quality that his readers have come to expect and appreciate. And although creating a magazine is not as glamorous and fun as you might imagine (it is a lot of hard work!), it feels so good to know that as a team we delivered our best and it is reflected back at us when we open the cover for the first time.
Indeed, Summer with Matthew Mead is created after an intensive process of striving to please you, the reader. We would love to hear your thoughts on what you expect from a magazine and what makes you take it to the checkout.
Summer with Matthew Mead is sold only via this website.
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